Monday, June 15, 2009

Some Dream Demographics

On the sponsorship page of the Dream, we find this interesting bit of demographics:

77.7 of Dream game attendees are women.
The average age of a game attendee is 39.

Of course, we don't know if that average is a median, a mean, or a mode. I generally agree with the assertion that the Dream audience skews towards older women.

There's an article from Advertising Age. Their definition of "older women" is women between 50 and 70, but it's an interesting read nonetheless.

Women 50 to 70 are particularly important to banks, brokerages and insurance companies.

It's a pity that the kinds of businesses best able to take advantage of this demographic opportunity are the ones that are suffering the most in the Great Recession.

No comments: