Thursday, June 4, 2009
From Sports Business Daily. The article is hidden behind a paywall, but you can get the gist from the title.
I suspect that the other sports were just looking for someone to step into the limelight and take the hit before bedecking their gear with logos. That "someone" turned out to be the humble Mercury of the WNBA, with the blessings of NBA Commissioner David Stern. Yes, soccer clubs have corporate logos but American soccer doesn't have a David Stern.
Corporate logos might be the road to heaven, or the road to hell. But wherever that road leads, the first milepost of the road was in Phoenix.