Friday, June 5, 2009

The Los Angeles Farmers?

No sooner did the Phoenix Mercury become the first team in the WNBA to wear the sponsor's name on its jersey than the Los Angeles Sparks become the second team in the WNBA to do so.

The lucky business is the Farmers Insurance Group of Companies. Not bad, but as you can see, it's going to look as if the Sparks are the Los Angeles Farmers.

They will be paying more than a million a year for the naming rights. So it looks like two teams in the WNBA have their salary costs paid for at least a couple of years. As far as I'm concerned, the more the merrier.

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