The Phoenix Lifelock - A Proud Tradition

Scott Ostler over at the San Francisco Chronicle brings some historic perspective with regards to the Phoenix Lifelock and Los Angeles Farmers:

"Memo to knee-jerk WNBA haters laughing at the Phoenix Mercury and L.A. Sparks for wearing a sponsor on their jerseys, instead of team-name/city: It's a grand tradition. The Detroit Pistons began in Fort Wayne, Ind., as the Zollner Pistons, named for their owner and his business. Also in the NBL, no joke, were the Akron Firestone Non-Skids, the Akron Goodyear Wingfoots and the Toledo Jim White Chevrolets."

I don't think they were laughing so much as they were terrified, like a bunch of old people yelling at the girls to Get Off Their Lawn.