"Marynell Meadors Makes WHAT Now?"

From an article about the WNBA and overseas play from Sports Illustrated in 2002.

"In the WNBA players' salaries account for less than 20% of the teams' gross revenue, and the league's lowest-paid coach makes far more than the league's highest-paid player."

Mind you, the highest paid player in the WNBA should just be scraping against the barrier of $100K per year. If this is true, this means that WNBA coaches make six-figure salaries.

My question: given what we've seen of WNBA coaching...why is this so?