Thursday, July 30, 2009

Candace Parker = Shaq?

According to the Daily Herald, Candace Parker of the Los Angeles Sparks has a Q-Score of 26. The Q-Score is generally used to advertisers to determine how popular a celebrity is. In short, when asked about Candace Parker, 26 percent of people agree with the statement "Candace Parker is one of my favorite people."

There are only three other female athletes with higher scores. Volleyball stars Kerri Walsh and Misty May each have a 29, and figure skater Kristi Yamaguchi has a 27. Parker's 26 ties her with NBA players Larry Bird, Shaquille O'Neal and David Robinson.

Celebrities get paid for advertising partly on the strength of their Q-Scores. Which explains why Candace Parker makes a lot more in endorsement money than she ever makes playing for the WNBA.

A sample Q-Score ranking for an unknown target demo can be found here.

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