Monday, July 27, 2009
From Sports Media Watch:
The 2009 WNBA All-Star Game drew a mere 0.5 overnight rating on ABC Saturday afternoon, down 38% from a 0.8 for the '07 game, and the lowest overnight ever for the WNBA All-Star Game on broadcast.
Excluding events on FOX, the All-Star Game finished tied as the lowest rated sporting event of the weekend on broadcast.
I have no strong theories. Maybe it wasn't promoted by ABC - no hype, no viewers. Maybe people tuned out when they saw the lay-up fest. Maybe it means that people are less interested in the W. Maybe the time slot sucked.