Monday, July 27, 2009

All-Star Game Viewership Drops

From Sports Media Watch:

The 2009 WNBA All-Star Game drew a mere 0.5 overnight rating on ABC Saturday afternoon, down 38% from a 0.8 for the '07 game, and the lowest overnight ever for the WNBA All-Star Game on broadcast.

Excluding events on FOX, the All-Star Game finished tied as the lowest rated sporting event of the weekend on broadcast.

I have no strong theories. Maybe it wasn't promoted by ABC - no hype, no viewers. Maybe people tuned out when they saw the lay-up fest. Maybe it means that people are less interested in the W. Maybe the time slot sucked.


1 comment:

missjdot33 said...

3:30 is a VERY awkward time to play ANY sporting event. Usually I would have had a bball tournament and it just so happens that I didn't this week. lucky me