Sunday, May 17, 2009
From the She's a Baller blog:
The WNBA lost one of its biggest sponsors in Discover Financial Services, as the credit card company opted not to renew with the league after its three-year agreement expired this spring.
Discover’s departure comes as little surprise given the economic pressures on the financial services industry, but it leaves the WNBA without one of its most active partners.
Tough times all over. The WNBA picked up Hewlett-Packard and Starwood Hotels. Nike and 1-800-Flowers have renewed, according to the article. However, there's just less money to go around in sports in general, and the credit industry is particularly hard hit.