Fantourage

Sue F in her blog "They're Playing Basketball" talks about Fantourage, a plan used by the Los Angeles Sparks to sell season tickets. Sue F explains:

Fans arriving last night walked into the patio/event area were greeted by the entire Sparks sales staff – and a boa-clad Coach Michael Cooper – taking their pictures, as if fans were the stars and the Sparks staffers, the paparazzi. Fans received an information packet, and the mingling began.

But who invented "Fantourage?" It was a brainchild of Atlanta Dream staff. Wow.

I wonder how the Fantourage of the Atlanta Dream turned out. Did the Dream try it?