Tuesday, January 19, 2010

Toby Wyman Becomes New Dream Chief Operating Officer

From Our Sports Central:

ATLANTA, Ga. - The WNBA Atlanta Dream has hired Toby Wyman as the organization's new Chief Operating Officer. Team owner Kathy Betty recruited Wyman from the Atlanta Braves organization where he served as Assistant General Manager of Business Operations for the Gwinnett Braves.


Wyman had rejoined the Atlanta Braves organization in 2008 after leaving in 2006 to start his own mobile marketing company that provided branding and marketing support to sports organizations. During his tenure with Gwinnett Braves, Wyman tripled net profits, increasing total gross revenue 216 percent.

From 2001 - 2006, Wyman worked with the Richmond Braves responsible for the day-to-day operations of the club.

Wyman has extensive experience in advertising and consumer branding having worked at executive level on national accounts for Ocean Spray, T.J. Maxx and the Boston Globe. As Vice President of Advertising for Foot Locker, Wyman worked with global brands such as Nike, Reebok, and Adidas.

Finally, the Chief Operating Officer spot is filled. I wondered how long that was going to be left vacant.

What do I think of the choice? I think it's a great one. Why? Because I think a lot of the WNBA promotion really sucks. It's been my belief for a long time that the WNBA needs to be promoted more like Triple-A baseball. In Triple-A baseball the fans are unlikely to know the names of the players, so the goal of the franchises is to make sure everyone has a good time. Get people to visit first, then they can begin learning the intricacies of the game.

If you can get the Famous Chicken to show up at a Dream game...well, I know people who would attend a game for that reason alone. Mr. Wyman, please call The Chicken.

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