Saturday, January 23, 2010
A New Chant for the Dream
My wife came up with a new chant for the Dream, like one of those English football chants. Here goes:
We love you Dream Team
Oh yes we dooo-OOOO
We love you Dream Team
In your light blue
And to our Dream Team
We will be true!!
Oh Dream Team, we love you!!
(To the tune of "We Love You, Conrad" from Bye Bye, Birdie)
I hereby name this the Official Song of the Atlanta Dream
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1 comment:
Connecting this to your previous advertising rant...
One of the brilliant things the MLS' Seattle Sounders did was to create these chants, sell those towels, and build rituals into the game experience. When you go to the game, you can actually get a printed version of their chants to sing along. There is a ritual march with a band that starts from a little area not too far from the stadium (conveniently near a bar). From the moment you decide to go to the game you feel like you're part of something. If you're not at the game, you feel like you're missing out.
To me it was a marketing stroke of brilliance. Among the best sporting events I've been to in N America. There's an identity they built and it's fascinating. The buzz they created here in Seattle as an expansion team is worthy of study and instructive for the WNBA.
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